It takes a community to feed a community. Join our 401Gives Campaign!

Sampling Success

06jun2:00 pmSampling SuccessHow to drive demand with an optimized sampling & experiential marketing program

Event Details

Course Title: 

Sampling Success: How to drive demand with an optimized sampling & experiential marketing program

Course Description: 
Do you wonder if you’ll ever drive enough demand for your products to actually MAKE IT in this crowded industry?

When you have an exceptional product, you want to share it with the world, (and make a little money along the way). Samplings, festivals, markets and events are a great way to get the word out about your brand and your products – but you may be leaving money on the table if you aren’t doing a few simple things to optimize your ROI.

During this 90-minute workshop, you’ll learn….

  • …how to boost your sampling event sales and drive more demand for your products – without being “salesey.”
  • …the step by step strategy to standing out in a crowded marketplace (even if you’re just getting started with sampling events)
  • …the one simple secret to creating remarkable experiences for your customers during your engagements.
  • …how to do all of this without playing another expensive & time-consuming game of trial-and-error.
Instructor Bio:
Kristen Manganini
Experiential Marketing Strategist, Food & Beverage Brands

After a 10+ year career in marketing and events, I’ve taken what I’ve learned and developed a proven mentorship and coaching program to help growing food & beverage brands STAND OUT in a crowded market.

I’ve spent the past ~4 years as the Event + Marketing Director for Downeast Cider House. My Experiential Marketing (XM) strategy helped grow the brand over 4000% in less than 3 years, making it the fastest growing beverage company in the country, and landing it as #63 on the Inc 5000 list.After designing and implementing this program, I became obsessed with helping ambitious brands with exceptional products maximize the impact of their events, samplings, and customer engagements using my proven Experiential Marketing strategy.

I believe your events and marketing should work for you – not the other way around. You shouldn’t have to decide between executing a profitable marketing strategy, and having time to run your business.

My goal is to remove the mystery of how to grow your brand and your profits using Experiential Marketing, by teaching the step-by-step strategy I used to fuel the fastest growing craft beverage company in the country. I believe that anyone who is willing to invest in their XM strategy should have the tools to make it happen.
Learn more at




(Wednesday) 2:00 pm


Hope & Main

Get tickets



Sorry! Tickets for this event aren't available.