Tuesday, January 8 @ 2pm 

Anyone who has tried to market their small business knows that it’s not just about making the best product, it’s about getting your message out there. Social media is a great tool to share this message, but it’s not always easy to know what to post and when. What’s a content calendar? When should you invest in sponsored posts? What is hyper-targeting and how do I make assets that fit my brand? These are some of the subjects that we’ll cover in this workshop to help you understand social media channels for your small business.

Join video director Justin Poirier as he’ll walk you through how to leverage your social media accounts to build brand equity by learning how to find and communicate with your customers.

Bio: Justin Poirier is an advertising agency veteran, having spent 10 years rising through the ranks at Genuine to become the Director of the Video Production. He’s worked on campaigns for B.Good, Panera, Welch’s, and Unreal and is now looking to help local businesses in Rhode Island.