In today’s marketplace, the gap between strategy and delivery is ever widening. Research shows that nearly 2/3 of businesses admit to not being able to bridge or close this gap. Additionally, nearly 90% of those businesses felt they failed to achieve their strategic goals and 53% agreed that this failure leaves them exposed to their competition in the market.

And in today’s marketplace where close to 67% of a buyer’s journey is now done digitally, it is critical that we change the way we do business and focus, holistically, on the customer journey in order to more effectively deliver on our strategic goals.

What you will gain from this session:
1. What are goals, strategies and tactics.
2. What Strategic Account Based Marketing (SABM) is.
3. How to better define (1) your customer and (2) the customer journey.
4. How to put it all together.

Bio:
A producer of a formative career in Strategic Marketing, Technology and Business Consulting, Michael Hoard has been providing education and marketing execution strategies to companies of all sizes that not only drive growth and accomplish core business objectives, but scale with the company as they grow. A graduate of Rhode Island School of Design (RISD), Michael’s expertise spans numerous verticals and industries and he has one core belief that when you bridge the gap between strategy and delivery effectively, growth is no longer a guessing game it becomes predictable and controllable.